Chitnavis Trust

Parth Project

The Transformative Potential of Micro Entrepreneurship
 
• Project Vision :
To inspire economically challenged, the differently-abled and those facing loss of jobs (especially from the informal sector) to start their own micro & small businesses, thereby creating sustainable livelihoods
 
• Plan :
Provide Training, Handholding & Mentoring to enable these micro-entrepreneurs make their businesses viable, profitable & scalable
 
• Roadmap:
1. Training – Virtual & Physical Classrooms
2. Technical & Practical Exposure – Digital Content/ Downloadable Courses/ Case Studies
3. Scaling up & Expanding Reach : via Youtube Channel
4. Handholding: Mentoring Program
5. Access to Resources: Micro Business Incubator for select businesses
 
 
 
First course conducted at Chitnavis Centre Nagpur in June ‘19
 
21 Beneficiaries, 12 differently-abled and the others from economically
challenged backgrounds. 8 went on to complete the full course in September ’19.
 
Key learnings on beneficiary expectations & competency:
 

• Inadequate clarity on source of funds, legal compliances or what a Business Plan entails

• Lack of access to Startup & Working Capital

• Market Demand & Consumer Needs: ideas for new businesses mostly because they have seen others doing it. Lack of Innovation.

• Many have real world experience & a willingness to start but have not studied business viability
 
• No plan on how to sustain & grow business: Marketing, Cash Flow, Accounting
 
What we need to address:
 
• Business Basics: getting ideas to start a business, first steps – test if business idea is viable
 
• Basic modules to cover different aspects of operating a business; Finance, Accounting, Marketing, Legalities etc
 
• Role Models/ Case Studies/ Best Practises
 
• Cost effective Marketing Strategies: Digital Marketing, Word of Mouth Publicity, Social Media
 
• Guide on how to prepare basic Business Plan
 
• Address underlying concern : where & how are funds available for Micro Entrepreneurs with no access to startup capital
 
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